Bradbury began expanding his audience in the mid-1940s with an increase of publications in middlebrow magazines. Known as glossies or slicks, these more expensive magazines appealed to middle-class audiences and afforded Bradbury a greater cultural status. His earliest magazine stories were for Collier’s and Mademoiselle, and soon Bradbury would be publishing stories, essays, and cultural criticism in Cosmopolitan, Esquire, Good Housekeeping, Harper’s, Life, Playboy, and the Saturday Evening Post. In their obituary for him, The New York Times, itself another bulwark of middle-class America, stated that Bradbury was the writer most responsible for bringing modern science fiction into the literary mainstream.” It was his appearance in the glossies, along with his emphasis on storytelling and poetic prose over the technical writing found in other science fiction, that made Bradbury both eminently readable and thoroughly influential. Like the works he published in the pulps, many of these stories would later be anthologized into collections, rewritten into longer pieces, or adapted for film and television.